Nike Our Force One

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Client

Nike

Year

2024

About

Since ’82, Nike’s iconic ‘Air Force’ shoe continues to be a statement, a point of expression, and an evolving canvas for creativity influencing styles and taking steps across the world. The 'Our Force 1' virtual collection features expressive and never-before-seen digital renditions of Air Force 1 Lows, Nike's homage to the creativity and versatility of the AF1, built for the digital generation. In this project, we explored the evolution of its signature foundational design, through transformative motion sequences that illustrate and highlight the endless creativity possible with .Swoosh.

My Role

3D Lead - Territory Studio

Led the 3D production for the Nike .Swoosh - 'Our Force One' collection launch film. Conceptualised and developed the structure and mood of the film. Oversaw the optimisation and look development of over 40 Nike footwear assets for rendering in Redshift. Developed lighting and cinematic camera animation. Coordinated work from multiple artists to ensure a cohesive visual direction, and managed final rendering and compositing to deliver a polished launch film. *I did not do robot animation

Led the 3D production for the Nike .Swoosh - 'Our Force One' collection launch film. Conceptualised and developed the structure and mood of the film. Oversaw the optimisation and look development of over 40 Nike footwear assets for rendering in Redshift. Developed lighting and cinematic camera animation. Coordinated work from multiple artists to ensure a cohesive visual direction, and managed final rendering and compositing to deliver a polished launch film. *I did not do robot animation

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