Nike .Swoosh Teaser

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Client

Nike

Year

2024

About

The future of sport, culture and community awaits! Nike's new.SWOOSH platform is where athletes, gamers, collectors and creators can join forces to rewrite the rules and discover Nike’s virtual creations. To announce the platform and its first community challenge, curating part of the 'Our Force 1' collection, Nike commissioned Territory Studio to produce a motion graphic teaser video. The video takes viewers into the pixelated 'DOT', a tesselated cubioid .SWOOSH universe which presents the endless creative possibilities that the platform enables.

Territory Studio

Territory Studio

My Role

3D Lead - Territory Studio

Led the 3D production for the Nike .Swoosh launch teaser, helping to conceptualise the visual language of the Swoosh universe. Oversaw the optimisation and look development of hundreds of Nike footwear assets for rendering in Redshift. Developed lighting and cinematic camera animation. Coordinated work from multiple artists to ensure a cohesive visual direction, and managed final rendering and compositing to deliver a polished launch film.

Led the 3D production for the Nike .Swoosh launch teaser, helping to conceptualise the visual language of the Swoosh universe. Oversaw the optimisation and look development of hundreds of Nike footwear assets for rendering in Redshift. Developed lighting and cinematic camera animation. Coordinated work from multiple artists to ensure a cohesive visual direction, and managed final rendering and compositing to deliver a polished launch film.

A Closer Look